Armstrong-Root Welcomes Dior

10/24/2015 Letter from Christian Dior, Italy: "Congratulations! Approved from Italy! You were given rave reviews and the comment received was... 'This is where Dior should be sold.'"





We are back from SILMO in Paris ... And are so excited about the collections we are bringing into the store and can't wait to show everyone!




Want those Gorgeous Hollywood Lashes? Latisse!


Looking for longer, fuller, thicker eyelashes? Latisse might be the answer for you. Schedule an appointment with our Optometrist, Dr. Matthew E. Kent today!




Trailing of the Sheep Festival!


It is autumn in Sun Valley and that means it's time for the Trailing of the Sheep Festival! This festival was started in 1996 in response to the rapid loss of farms and ranches and the rapid growth in the Wood River Valley. The Festival preserves the stories and colorful history of sheep ranchers and herders, celebrates the rich cultures of the past and present and entertains and educates children, adults and families about the production of local food and fiber that sustain local economies and generations of hard-working families. If you're in town this is a fantastic event for the whole family!




Thom Browne


Guess who's wearing our Thom Browne glasses in the killer new series, Scream Queens! Thank you Jamie Lee Curtis!



Shamballa Sets Eyewear Line with Larry Sands as seen in WWD


KARL HAD IT FIRST: Danish brand Shamballa Jewels is making its entry into eyewear in collaboration with Larry Sands, the eyewear guru behind Chrome Hearts.

 The line had hardly hit the Parisian concept store Colette in Paris when Karl Lagerfeld bought a pair of shades and wore them on Tuesday at the Chanel couture show.

The line consists of 15 models with prices ranging from 900 to 24,000 euros, or $990 to $26,465 at current exchange, the latter for the 24-karat gold model with two pavé beads and sapphires.

“The eyewear idea came when we met Larry Sands [the distributor of Shamballa’s jewelry Stateside since 2013.] Then when we got into the analysis, we saw the growth potential of the [eyewear] category,” Shamballa chief operation officer Peter Normann explained to WWD.

While it’s giving the license for eyewear out to Sands’ Malibu, Calif.-based SL Luxury Group, Normann said Shamballa Jewels plans to remain focused on its core jewelry business. “Hopefully it will be a nice license income. We hope eyewear will allow us to increase awareness to the brand,” Normann said.

In addition to Colette, the line is currently available at V.A.U.L.T Miami and Shamballa Jewels’ flagship store in Copenhagen. “It will have a much wider distribution than our jewelry collection, adding the channel of optical stores,” Normann noted.

A second collection is in the works, set to launch this fall.