Armstrong-Root Opticians: Fulfilling Your Optical Cravings


Oliver Peoples Goes West

Oliver Peoples launches Oliver Peoples West, a new segment of the Oliver Peoples brand that embodies the coastal, California lifestyle. According to the company, Oliver Peoples West was inspired by the active coastal life where many spend their weekends filled with days spent on the beaches of Malibu, sunrise hikes through the mountains, and windswept drives along the Pacific Coast Highway. Polarized lenses are offered in ever Oliver Peoples West sunglass in many shades including the exclusive lens color Maliblu. Come check out this unique collection here at Armstrong-Root Opticians!    


Humphrey Matrix 800 Proven Visual Field Loss Detection

A visual field test is an eye examination that can detect dysfunction in central and peripheral vision which may be caused by various medical conditions such as glaucoma, stroke, brain tumors or other neurological deficits. Visual field testing can be performed clinically by keeping the subject's gaze fixed while presenting objects at various places within their visual field. This is a part of your full comprehensive eye examination here at Armstrong-Root Opticians. Call today to schedule your appointment. (208) 726-4250

Humphrey Matrix 800 Visual Field Machine





CHANEL has yet again created something that has never been done in eyewear before! Sunglasses decorated with soft stingray leather bringing exotic temptation and the memories of luxurious summer getaways by the beach to the cold winter weather. This material has also been used on the classic CHANEL flap bags and purses before. The stingray leather looks like a mosaic of millions of tiny crystals or grains of sand on the eyewear in shiny black polish but is soft to touch and combined with nylon fibre to ensure greater precision with designing the shape. The metal temples of this model with the understated enamel CC signature ensures the minimalist luxury design of this CHANEL model. The entire Prestige Collection features sunglasses with polarized lenses to eliminate the harmful “horizontal light” caused by glare and putting less stress on your eyes especially during wintertime when the angle of the light might cause discomfort. Come see the styles you can only get at Armstrong-Root!

 Chanel 4064Q montage


Non Stop Flights Denver To Sun Valley On United Airlines Begins In July, 2014

We are excited to announce that air access into Sun Valley continues to grow with the addition of new nonstop service added from Denver, Colorado into Sun Valley for the 2014 summer season. United Airlines will offer the new seasonal summer service between its Denver hub and Sun Valley from July 2nd through September 23rd, 2014. The United Express flights will be operated by SkyWest Airlines using CRJ 700 regional jet aircraft.


Sun Valley's Kaitlyn Farrington Brings Home Olympic Gold!

Home town hero and homegrown, all American cowgirl, Kaitlyn Farrington from Sun Valley, Idaho (actually Bellevue!) has done something only a few before her have done from Sun Valley, win an Olympic Gold Medal. With a ride which has been on a steep trajectory the past three years, Farrington went from shining prospect, to respected competitor to down right formidable threat to win any halfpipe competition she entered. Farrington began her snowboard career as a grom on the Sun Valley Ski Education Foundation's Freestyle Snowboard Team and never looked back. Congratulations Kaitlyn! We are all so very proud of you!


Dillon Optics: Revolutionary Lens Technology

Dillon Optics entered the highly competitive sunglass marketplace for the first time in the spring of 2008. Dillon first conceived the idea for NIR Technology in 1986 at a family owned machine shop in Scottsdale Arizona. The idea was to create a lens having clarity superior to anything else by diffusing and eliminating reflections within the lens.

So what is NIR Lens Technology? It is a polarized diffuse reflector that reduces internal reflections within the lens allowing for noticeably sharper clarity.

The diffuse reflecting technology is enclosed within the lens to protect it from scratching or exposure to harmful environmental conditions. NIR lenses have oleophobic coatings on the front and back surfaces to resist oil and moisture and to make cleaning easier. The result is a durable lens with outstanding optics and a unique satin finish appearance. Come by Armstrong-Root to see for yourself!