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649 Sun Valley Road
Sun Valley, ID 83340
United States


Ketchum and Sun Valley’s best eyewear boutique. We offer eye examinations by Dr. Matthew Kent, O.D., P.A. and carry the most exquisite array of glasses and sunglasses from Chrome Hearts to Barton Perreira and everything in between.

Visit Sun Valley

“The Mountains are calling and I must go.” - John Muir

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The seasons in Sun Valley change, but one thing always stays the same: Our mountains come with a to-do list as tall as they are. Winter ski slopes and summer sunsets, adrenaline junkies and solitude seekers, simple pleasures and luxurious indulgences. Whatever appeals to you can be found right here in Sun Valley, but of course your first stop should be Armstrong-Root!

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Ski Baldy

With more than 3,000 feet of continuous fall line skiing serviced by the biggest high-speed quad in North America, banging out insane amounts of vert on this legendary mountain is easy to do for skiers of most abilities. Consisting of trees, open bowls, the best groomers in the world, a mid-mountain collection of jumps known as the “pocket park” and minimal to non-existent lift lines, Baldy offers a world class ski experience. 


Sun Valley Sleigh Rides

Can you hear those sleigh bells ringing? On your next trip to Sun Valley, plan a horse drawn sleigh ride, one of the quintessential winter activities! Take a trip back in time through the snow-laden hills of Sun Valley. You’ll soar across postcard perfect scenery and powdery landscapes to a cozy, rustic winter oasis at Trail Creek Cabin. Experience the warmth of Idaho’s hospitality firsthand as you savor the delicious local cuisine.



Being in the mountains doesn't mean leaving luxury shopping behind. Check out our favorite local stores including Elle Rose, Theodore’s, Silver Creek Outfitters, The Elephant’s Perch, and Panache, Whether you're looking for clothing, gifts, or necessities, you're covered. Wherever you do your shopping be sure to stop by Armstrong-Root to see our beautiful collection of eyewear!

Armstrong-Root Opticians |  649 Sun Valley Road, Ketchum, ID 83340  |  T: 208.726.4250  |  F: 208.727.0082  |

Monday - Saturday 10am - 6pm | Sunday 12pm - 5pm Seasonally