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649 Sun Valley Road
Sun Valley, ID, 83353
United States


Ketchum/Sun Valley, Idaho

About Us

About Armstrong-Root

High style meets state-of-the-art science

It comes as no surprise that Armstrong-root possesses such a seamless design aesthetic. Although the store has been a staple for eyewear enthusiasts in the valley for two decades, it began business in 1987 in Bel-Air and Brentwood, California. By focusing on customer service, personal style, and high fashion, the store quickly garnered a reputation as the best place to find quality eyewear in West Los Angeles. Over the nexr decade, Armstrong-Root expanded, opening stores in California, Utah, and Idaho, and developing its own line of designer frames. In 2001, California and Utah operations were sold to Olivier Peoples, a division of Luxotica.


Laurrine McGowan - Owner

One glance at co-owner Laurrine McGowan is all it takes to understand the aesthetic of Sun Valley's Armstrong-Root Opticians: minimal, elegant, and precise. From the clean lines of the boutique eyewear gallery to the designer frames on display within, everything at Armstrong-Root feels stylish and crisp. "Since Armstrong-Root opened, the idea has been to combine fashion, state of the art eye health exams, and quality at the highest level," says McGowan. "We provide a unique blend of sophistication and luxury. The experience and service here really are like no other store"

This statement is no exaggeration. “We have customers from across the U.S. and abroad who will only purchase eyewear from Armstrong-Root in Sun Valley,” notes McGowan. In fact, the store’s website is packed with testimonials by highly satisfied customers from New York, Virginia, North Carolina, and elsewhere. In part, these customers return for the fashionable frames from designers such as Shamballa, Chrome Hearts, Barton Perreira, Robert Marc, Oliver Peoples, and Clayton Franklin. For a small store in a small community, Armstrong-Root offers an amazingly wide variety of frames, ranging from trendy and retro to classic and chic. “We truly provide the best selection of eyewear available,” says McGowan. “We feature the most reputable manufacturers and designers, and we also have our own hand-made brand, Armstrtong-Root Classics.”

The eyewear may be the main draw, but customers also return to Armstrong-Root for the exceptional and personalized service provided by McGowan and her staff. From selecting a frame and fitting the glasses, to follow-up service including repairs, adjustments, and cleaning, Armstrong-Root makes the experience of purchasing eyewear thoroughly enjoyable. McGowan takes this professionalism and attention to detail one step further, sending every customer a personalized, handwritten thank-you card for doing business with Armstrong-Root. Little wonder that many people, after their first time shopping at the store, become dedicated, life-long customers

Mariana and crew.JPG

Mariana Springs - ABOC, NCLE

Mariana has called the Sawtooth Mountains home for over a decade. As an avid hiker, mountain biker, and skier she knows the importance of protecting her eyes from the harsh glare of the water and snow. She received her NCLE (National Contact Lens Examination) and ABOC certificates six years ago when she began working alongside Laurrine, and Trina at Armstrong Root. When she is not helping a customer find the perfect frame or retrieving a rogue contact lens, she enjoys gardening and spending time with her daughter, Elsie, and husband, Kevin.  


Katrina Boelsma - ABOC

Katrina moved to Ketchum in 2007 and has loved every day since. She received her ABOC six years ago and has also been working alongside Laurrine and Mariana at Armstrong Root.  This dynamic trio offers Ketchum a wide variety of sun glass and opthomic knowledge. Trina is exceptionally skilled in analyzing which frame will be best for you, depending on your face shape and style preferences. She has been taught how to fix broken frames from a missing nose piece to frames that have been run over! When not assisting Armstrong Root customers and patients, she enjoys buying elaborate tanks for her many fish at home and decorating her blacony with beatiful plants. 

Armstrong-Root Opticians |  649 Sun Valley Rd, Ketchum, ID 83340  |  T: 208-726-4250  |  F: 208.727.0082  |