In-Store Exclusive Offerings

Eye Examinations - Staff

Laurrine McGowan, ABOC
Dr. Matthew Kent, OD, PA
Dr. Balamurali Ambati, MD
Mariana Springs, ABOC, NCLE
Katrina Boelsma, ABOC
Gigi Groff


Monday - Saturday
10am to 6pm

Sunday (Seasonal)
12pm to 5pm 



Retinal Imaging at Armstrong-Root



Saving your sight is our priority. Our goal is to reduce preventable blindness by means of early detection of sight-threatening diseases.
 This retinal imaging technology enables large-scale screening programs that make early detection easy. Schedule your yearly eye exam today.


Armstrong-Root Welcomes Dior

10/24/2015 Letter from Christian Dior, Italy: "Congratulations! Approved from Italy! You were given rave reviews and the comment received was... 'This is where Dior should be sold.'"





We are back from SILMO in Paris ... And are so excited about the collections we are bringing into the store and can't wait to show everyone!




Want those Gorgeous Hollywood Lashes? Latisse!


Looking for longer, fuller, thicker eyelashes? Latisse might be the answer for you. Schedule an appointment with our Optometrist, Dr. Matthew E. Kent today!




Trailing of the Sheep Festival!


It is autumn in Sun Valley and that means it's time for the Trailing of the Sheep Festival! This festival was started in 1996 in response to the rapid loss of farms and ranches and the rapid growth in the Wood River Valley. The Festival preserves the stories and colorful history of sheep ranchers and herders, celebrates the rich cultures of the past and present and entertains and educates children, adults and families about the production of local food and fiber that sustain local economies and generations of hard-working families. If you're in town this is a fantastic event for the whole family!




Thom Browne


Guess who's wearing our Thom Browne glasses in the killer new series, Scream Queens! Thank you Jamie Lee Curtis!